About A.J. Cofer

Writer. Strategist. Soul-led storyteller.

I help soul-led coaches, therapists, and creatives grow with ethical Meta ads, conversion-ready funnels, and clean tracking—so growth feels steady, not spammy. I bring a writer’s eye to creative, but my core work is strategy, setup, and weekly optimization.

My path here wasn’t linear—but it was led by purpose.

I started my professional journey in healthcare, earning a Bachelor of Science degree in Health Information Management and working as a medical scribe. That experience gave me a foundation in clarity, research, and precision. Later, I moved into education, where I taught full-time and supported students with behavioral and developmental needs. I learned how to simplify complexity—and how to connect through story.

When chronic illness (Meniere’s Disease) shifted my ability to work in traditional spaces, I returned to the one skill that always stayed with me: writing. Over time, I expanded into ads strategy and digital marketing for the same clients I was writing for—people who wanted growth without sleaze, strategy without burnout, and messaging that felt like them.

Now, I help soul-led brands scale with systems that support their energy—not drain it.

Whether I’m writing a nurture sequence, auditing a funnel, or building an ad strategy that centers emotional intelligence, my goal is always the same: to bring clarity, trust, and connection to every part of your brand’s voice.

A few things to know about me:

• I’m a trained educator with experience in child psychology and behavioral support.

• I have formal healthcare training and a strong foundation in research and structure.

• I believe marketing doesn’t have to feel gross—and language can be a form of healing.

• I bring both strategy and soul to every project I take on.

Ready to bring your message to life—and make it work for you?